Does retailer activism increase consumers' perception of private label brand equity?
Mario D’Arco, Vittoria Marino, and Riccardo Resciniti
| Year of publication: |
2023
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|---|---|
| Authors: | D'Arco, Mario ; Marino, Vittoria ; Resciniti, Riccardo |
| Published in: |
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023. - Cham : Springer Nature Switzerland, ISBN 978-3-031-32894-7. - 2023, p. 23-30
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| Subject: | Consumer-brand identification | Controversial issues | Ethics | Private label brands | Purpose-driven retail | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-32894-7_3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014289822