Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation
Kusum L. Ailawadi; Scott A. Neslin; Y. Jackie Luan; Gail Ayala Taylor
| Year of publication: |
2014
|
|---|---|
| Authors: | Ailawadi, Kusum L. ; Neslin, Scott A. ; Luan, Y. Jackie ; Taylor, Gail Ayala |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 31.2014, 2, p. 156-167
|
| Subject: | Corporate social responsibility (CSR) | Dimensions of CSR | Retail store patronage | Attitude towards store | Loyalty | Share of wallet | Corporate Social Responsibility | Corporate social responsibility | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010400710