Does rhetoric impact advertising effectiveness with liking controlled?
| Year of publication: |
2012
|
|---|---|
| Authors: | Huhmann, Bruce A. ; Albinsson, Pia A. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 46.2012, 11 (9.11.), p. 1476-1501
|