Does salesperson bricolage matter in fostering service-sales ambidexterity in B2B markets? : a perspective through the sales management control system
Bilal Ahmad, Jingbo Yuan, Muhammad Ashfaq, Khuram Shahzad, Tianyuan Zhang
| Year of publication: |
2024
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|---|---|
| Authors: | Ahmad, Bilal ; Yuan, Jingbo ; Ashfaq, Muhammad ; Shahzad, Khuram ; Zhang, Tianyuan |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 121.2024, p. 115-130
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| Subject: | Customer demandingness | Empowerment climate | Sales management control | Salesperson bricolage | Service-sales ambidexterity | Value co-creation | Verkauf | Selling | Verkaufspersonal | Salespeople | Organisationale Ambidextrie | Ambidextrous organization | B-to-B-Marketing | Business-to-business marketing | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Controlling | Management control |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2024.07.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015120984