Does satisfaction matter more if a multichannel customer is also a multicompany customer?
Bart Larivière; Lerzan Aksoy; Bruce Cooil; Timothy L. Keiningham
| Year of publication: |
2011
|
|---|---|
| Authors: | Larivière, Bart ; Aksoy, Lerzan ; Cooil, Bruce ; Keiningham, Timothy |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 22.2011, 1, p. 39-66
|
| Subject: | Finanzdienstleistung | Financial services | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009010795