Does scarcity increase or decrease donation behaviors? : an investigation considering resource-specific scarcity and individual person-thing orientation
Malika Malika, Tanuka Ghoshal, Pragya Mathur, Durairaj Maheswaran
| Year of publication: |
2024
|
|---|---|
| Authors: | Malika, Malika ; Ghoshal, Tanuka ; Mathur, Pragya ; Maheswaran, Durairaj |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 2, p. 426-448
|
| Subject: | Charitable donations | Medical Ethics | Person-thing orientation | Resource scarcity | Time versus money | Fundraising | Altruismus | Altruism | Konsumentenverhalten | Consumer behaviour | Ethik | Ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-023-00938-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015047780