Does selective sales force training work?
Yashar Atefi, Michael Ahearne, James G. Maxham III, D. Todd Donavan, and Brad D. Carlson
| Year of publication: |
October 2018
|
|---|---|
| Authors: | Atefi, Yashar ; Ahearne, Michael ; Maxham, James G., III. ; Donavan, D. Todd ; Carlson, Brad D. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 5, p. 722-737
|
| Subject: | marginal mean weighting through stratification | sales force training | selective training | stable unit treatment value assumption | training spillover | Betriebliches Bildungsmanagement | Employer-provided training | Verkaufspersonal | Salespeople | Berufsbildung | Vocational training |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243718803096 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011958188