Does shape in backgrounds matter? : effects of Shape-Taste congruence on product evaluations
Menglin Li, Yufang Jin, Jurui Zhang, Raymond Liu
| Year of publication: |
2022
|
|---|---|
| Authors: | Li, Menglin ; Jin, Yufang ; Zhang, Jurui ; Liu, Raymond |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 67.2022, p. 1-12
|
| Subject: | Background design | Design sensitivity | e-retailing design | Pleasantness | Shape-taste congruence | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Online-Handel | Online retailing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.102990 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013364461