Does size matter? : an exploration of the role of body size on brand image perceptions
Anna Watson; Natascha Katharina Lecki; Mohamed Lebcir
| Year of publication: |
2015
|
|---|---|
| Authors: | Watson, Anna ; Lecki, Natascha Katharina ; Lebcir, Mohamed |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 3, p. 252-262
|
| Subject: | Fashion marketing | Brand image | Brand personality | Body size | User imagery | Markenimage | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Betriebsgröße | Firm size | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011378288