Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Pierre Chandon, J. Wesley Hutchinson, Eric T. Bradlow, & Scott H. Young
| Year of publication: |
2009
|
|---|---|
| Authors: | Chandon, Pierre ; Hutchinson, J. W. ; Bradlow, Eric T. ; Young, Scott H. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 6, p. 1-17
|
| Subject: | Marketing | Ladengeschäft | Retail outlet | Verkaufsförderung | Sales promotion | Regressionsanalyse | Regression analysis | Multivariate Analyse | Multivariate analysis |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003901067