Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Amine Belhadi, Sachin Kamble, Imane Benkhati, Shivam Gupta, Sachin Kumar Mangla
| Year of publication: |
2023
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|---|---|
| Authors: | Belhadi, Amine ; Kamble, Sachin S. ; Benkhati, Imane ; Gupta, Shivam ; Mangla, Sachin Kumar |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 156.2023, p. 1-11
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| Subject: | B2B context | Customer loyalty | Difference-in-Difference | eWOM | Sharing economy | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform | Social Web | Social web | Kundenbindung | Customer retention | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.113548 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013534277