Does successful social media marketing affect brand value? : an empirical investigation
Stefan Koch; Asli Dikmen
| Year of publication: |
2015
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|---|---|
| Authors: | Koch, Stefan ; Dikmen, Asli |
| Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 13.2015, 1, p. 15-26
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| Subject: | Brand Value | Engagement | Global Brands | Marketing Management | Social Media | Online-Marketing | Internet marketing | Social Web | Social web | Markenführung | Brand management | Marketingmanagement | Marketing management | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011312103