Does sustainability marketing strategy achieve payback profits? A signaling theory perspective
| Year of publication: |
2018
|
|---|---|
| Authors: | Taoketao, Eerdun ; Feng, Taiwen ; Song, Yongtao ; Nie, Yu |
| Published in: |
Corporate Social Responsibility and Environmental Management. - Wiley, ISSN 1535-3958, ZDB-ID 2083715-X. - Vol. 25.2018, 6 (17.04.), p. 1039-1049
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/csr.1518 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012081686