Does the artist's name influence the perceived value of an art work?
Elisa Hernando, Sara Campo
| Year of publication: |
2017
|
|---|---|
| Authors: | Hernando, Elisa ; Campo, Sara |
| Published in: |
International journal of arts management. - Montréal : Ecole, ISSN 1480-8986, ZDB-ID 2105595-6. - Vol. 19.2017, 2, p. 46-58
|
| Subject: | Artist | perceived value | brand equity | personal branding | art market | Markenimage | Brand image | Kunst | Arts | Markenführung | Brand management | Künstler | Artists | Kunsthandel | Art trade | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Kunstwerk | Work of art |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassungen in französischer und spanischer Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011653662