Does the country of origin of a halal logo matter? : the case of packaged food purchases
Nazlida Muhamad, Vai Shiem Leong and Normalisa Md Isa
| Year of publication: |
2017
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|---|---|
| Authors: | Muhamad, Nazlida ; Leong, Vai Shiem ; Normalisa Md Isa |
| Published in: |
Review of international business and strategy. - Bingley : Emerald Group Publishing Limited, ISSN 2059-6014, ZDB-ID 2854165-0. - Vol. 27.2017, 4, p. 484-500
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| Subject: | Religiosity | PLS | Halal | Muslim consumers | Food certification | Country of origin effect (COO) | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Lebensmittel | Food | Islam | Markenimage | Brand image | Muslime | Muslims | Ursprungsregeln | Rules of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/RIBS-06-2017-0049 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011816860