Does the degree of retailer international involvement affect retailer performance?
Boryana V. Dimitrova, Bert Rosenbloom and Trina Larsen Andras
| Year of publication: |
2014
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|---|---|
| Authors: | Dimitrova, Boryana V. ; Rosenbloom, Bert ; Andras, Trina Larsen |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 24.2014, 3, p. 243-277
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| Subject: | degree of retailer international involvement | retail internationalization | retailer performance | georgraphic distance | cultural distance | cultural distance paradox | Einzelhandel | Retail trade | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Internationaler Markteintritt | International market entry | Interkulturelles Management | Cross-cultural management | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010366992