Does the developed-country brand name still matter? : consumers' purchase intentions and ethnocentrism and materialism as moderators
Marzanna Katarzyna Witek-Hajduk and Anna Grudecka
| Year of publication: |
2022
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|---|---|
| Authors: | Witek-Hajduk, Marzanna Katarzyna ; Grudecka, Anna |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 6, p. 854-869
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| Subject: | Brand name | COBO | Emerging markets | Ethnocentrism | Materialism | Purchase intentions | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Markenartikel | Brand | Markenimage | Brand image | Schwellenländer | Emerging economies | Kaufentscheidung | Purchase decision | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-05-2021-3475 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013407561