Does the game matter? : analyzing sponsorship effectiveness and message personalization in sport live broadcasts
Elisa Herold and Christoph Breuer
| Year of publication: |
2023
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|---|---|
| Authors: | Herold, Elisa ; Breuer, Christoph |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 37.2023, 4, p. 290-301
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| Subject: | professional sport management | sport marketing | sport advertising | broadcasting | televised viewing | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | Profisport | Professional sports | Sport | Sports | Sportmanagement | Sport management | Fernsehen | Television | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2022-0206 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014318084