Does the host match the content? : a taxonomical update on online consumption communities
Jan Breitsohl; Werner H. Kunz; David Dowell
| Year of publication: |
2015
|
|---|---|
| Authors: | Breitsohl, Jan ; Kunz, Werner H. ; Dowell, David |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 9/10, p. 1040-1064
|
| Subject: | social media | taxonomy | firm-hosted | consumer-hosted | virual community | Social Web | Social web | Online-Marketing | Internet marketing | Klassifikation | Classification |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011405190