Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?
Sha (Sandy) Zhang; Jenny van Doorn; Peter S. H. Leeflang
| Year of publication: |
2014
|
|---|---|
| Authors: | Zhang, Sha ; Doorn, Jenny van ; Leeflang, Peter |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 23.2014, 1, p. 284-292
|
| Subject: | Customer equity drivers | Loyalty intentions | Cultural differences | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Markenartikel | Brand | Kundenbindung | Customer retention | Markenimage | Brand image | Vergleich | Comparison |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010236470