Does the length of a review matter in perceived helpfulness? : the moderating role of product experience
Han Jia, Sumin Shin and Jinfeng Jiao
| Year of publication: |
2022
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|---|---|
| Authors: | Jia, Han ; Shin, Sumin ; Jiao, Jinfeng (Jenny) |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 16.2022, 2, p. 221-236
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| Subject: | Congruity theory | Online consumer reviews | Product experience | Product involvement | Social media in marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Social Web | Social web | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-04-2020-0086 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013277407