Does the perception of incongruence hurt more? : customers' responses to CSR crises affecting the main reputation dimension of a company
Giacomo Gistri, Matteo Corciolani and Stefano Pace
| Year of publication: |
2019
|
|---|---|
| Authors: | Gistri, Giacomo ; Corciolani, Matteo ; Pace, Stefano |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 35.2019, 7/8, p. 605-633
|
| Subject: | apology | compensation | consumer behaviour | corporate reputation | crisis management | CSR | incongruence | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Krisenmanagement | Crisis management | Wahrnehmung | Perception | Öffentlichkeitsarbeit | Public relations | Reputation | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2019.1580761 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012178416