Does the reward match the effort for loyalty program members?
Peter J. Danaher, Laszlo Sajtos, Tracey S. Danaher
| Year of publication: |
September 2016
|
|---|---|
| Authors: | Danaher, Peter J. ; Sajtos, Laszlo ; Danaher, Tracey S. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 32.2016, p. 23-31
|
| Subject: | Loyalty programs | Equity theory | Consumer welfare | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Konsumentenrente | Consumer surplus |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.05.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011556593