Does this fit my style? : the role of self-congruity in young women's repurchase intention for intimate apparel
Vania Vigolo and Marta Maria Ugolini (Department of Business Administration, University of Verona, Verona, Italy)
| Year of publication: |
2016
|
|---|---|
| Authors: | Vigolo, Vania ; Ugolini, Marta Maria |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 20.2016, 4, p. 417-434
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| Subject: | Self-concept | Brand image | Repurchase intention | Brand personality | Self-congruity | Inconspicuous fashion | Markenimage | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Mode | Fashion | Frauen | Women | Markenführung | Brand management | Bekleidung | Clothing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-02-2015-0016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011551720