Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues
| Year of publication: |
2008
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|---|---|
| Authors: | Krishna, Aradhna ; Morrin, Maureen |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 34.2008, 6, p. 807-818
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