Does VC backing affect brand strategy in technology ventures?
| Year of publication: |
2019
|
|---|---|
| Authors: | Forti, Enrico ; Munari, Federico ; Zhang, Chunxiang |
| Published in: |
Strategic Entrepreneurship Journal. - Wiley, ISSN 1932-443X, ZDB-ID 2426229-8. - Vol. 14.2019, 2 (07.06.), p. 265-286
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/sej.1318 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012084819