Does vivid imagination deter visitation? : the role of mental imagery processing in virtual tourism on tourists' behavior
Year of publication: |
2022
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Authors: | Zheng, Chunhui ; Chen, Zengxiang ; Zhang, Yuling ; Guo, Yongrui |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 61.2022, 7, p. 1528-1541
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Subject: | digital technologies | dual-processing theory | emotion | learning | mental imagery processing | virtual experience | Emotion | Kognition | Cognition | Experiment | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Tourismus | Tourism |
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