Does your demonstration tell the whole story? : how a process mindset and social presence impact the effectiveness of product demonstrations
Christine Ringler, Nancy J. Sirianni, Joann Peck, Anders Gustafsson
| Year of publication: |
2024
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|---|---|
| Authors: | Ringler, Christine ; Sirianni, Nancy J. ; Peck, Joann ; Gustafsson, Anders |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 2, p. 512-530
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| Subject: | Cognitive flow | Digital demonstration | Mental simulation | Narrative transportation | Product demonstration | Purchase intentions | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Narrative Methode | Narrative method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-023-00934-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015047901