Does your Organisation Need a Mission?

What is a mission in practice? Can it be created and managed? What is the link between strategy and philosophy? What is the role of corporate identity? Should senior managers be putting “mission” high up on their list of priorities? A year‐long research project into mission and corporate philosophy is drawn on to answer these and other questions on the “sense of mission” – that added ingredient which makes companies like Marks & Spencer so successful.

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Year of publication:	1989
Authors:	Campbell, Andrew
Published in:	Leadership & Organization Development Journal. - MCB UP Ltd, ISSN 1472-5347, ZDB-ID 2021219-7. - Vol. 10.1989, 3, p. 3-9
Publisher:	MCB UP Ltd
Subject:	Corporate identity \| Corporate culture \| Corporate image \| Management styles \| Strategy

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000001134 [DOI]
Source:	Other ZBW resources

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