Does your strategy really stand up? : Design thinking can make it work

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – In an ever faster‐moving and more competitive business environment, everyone must understand implicitly company strategy. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Social implications – The paper provides a holistic understanding of all the problems and issues an organization will encounter from development of a product or service to understanding the customer's needs. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.