Doing bad by doing good? : corporate social responsibility fails when controversy arises
Shuojia Guo, Cheng Lu Wang, Seokyoun Hwang, Fei Jin, Liying Zhou
| Year of publication: |
2022
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|---|---|
| Authors: | Guo, Shuojia ; Wang, Cheng Lu ; Hwang, Seokyoun ; Jin, Fei ; Zhou, Liying |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 106.2022, p. 1-13
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| Subject: | B2B firms' CSR communication | Buyer behavior | Controversial advertising | Controversial industries | Corporate social responsibility | Corporate Social Responsibility | Werbung | Advertising | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.07.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014226204