Doing business in emerging markets
S. Tamer Cavusgil ; Pervez N. Ghauri ; Ayse A. Akcal
| Year of publication: |
2013 ; 2. ed.
|
|---|---|
| Authors: | Cavusgil, Salih Tamer ; Ghauri, Pervez N. ; Akcal, Ayse A. |
| Publisher: |
Thousand Oaks, Calif. [u.a.] : SAGE |
| Subject: | Export marketing | Developing countries | International business enterprises | Schwellenländer | Auslandsgeschäft | Markterschließung | Exportmarketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 394 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-84920-153-7 ; 978-1-84920-154-4 |
| Source: |
Persistent link: https://www.econbiz.de/10009694919