Doing Research in Fashion and Dress : An Introduction to Qualitative Methods

Intro -- Title Page -- Copyright Page -- Contents -- Acknowledgments -- Introduction -- The history of fashion and dress studies -- The use of terminologies -- Making fashion/dress studies a legitimate academic discipline -- Outline of the book -- Conclusion -- Guide to further reading -- Chapter 1: Theory and Practice -- What is social scientific research? -- What is a theory? -- Understanding the meaning of a fashion theory -- Theory and methods -- Conclusion -- Guide to further reading -- Chapter 2: Research Process -- Awareness of objectivity and empiricism -- Research process -- Source evaluation, plagiarism, and ethical issues -- Conclusion -- Guide to further reading -- Chapter 3: Ethnography -- A brief history of ethnography -- Preparing for ethnography -- Doing ethnography -- Making analysis of ethnographical data -- Shukla's study on costume and identity with case studies -- Hamilton and Hamilton's seminal work on the Thai Karen dress -- Conclusion -- Guide to further reading -- Chapter 4: Survey Methods -- What is a survey method? -- Crane's focus group study on fashion magazine readers -- Ting, Goh, and Mohd's study on Malaysian consumers' luxury purchase using Likert scale -- Conclusion -- Guide to further reading -- Chapter 5: Semiotics/Semiology -- Saussure's theory of signs -- Barthes's contribution to fashion and dress studies -- Hardy and Corone's study on the changing semiotics of the surgical dress -- Lehmann's semiotic study on Alfred Hitchcock's movie -- Barnard's focus on semiotics in social interaction -- Semiotic analysis of advertising and photograph images -- Semiotics, structuralism, and post-structuralism -- Conclusion -- Guide to further reading -- Chapter 6: Object-Based Research -- What is object-based research? -- The historical development of object-based research.