Doing well by doing good-case study : "fair & lovely" whitening cream
Aneel Karnani
| Year of publication: |
2007
|
|---|---|
| Authors: | Karnani, Aneel Gobindram |
| Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 164405-1. - Vol. 28.2007, 13, p. 1351-1357
|
| Subject: | Unilever NV <Rotterdam> | Kosmetik | Cosmetics | Industrie | Manufacturing industries | Asien | Asia | Afrika | Africa |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003579940