Doing well while doing good? : an integrative review of marketing criticism and response
Verena E. Stoeckl; Marius K. Luedicke
| Year of publication: |
2015
|
|---|---|
| Authors: | Stoeckl, Verena E. ; Luedicke, Marius K. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 12, p. 2452-2463
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| Subject: | Marketing criticism | Consumer resistance | Positive marketing | Marketing ethics | Marketing moralism | Consumer moralism | Marketing | Ethik | Ethics | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Wirtschaftsethik | Economic ethics | Unternehmensethik | Business ethics | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011399500