Doing well while doing good : linking a social cause to product promotions; why it works and how to make it more effective
Ty Henderson and Neeraj Arora
| Year of publication: |
2010
|
|---|---|
| Authors: | Henderson, Ty ; Arora, Neeraj |
| Published in: |
GfK marketing intelligence review : Marketingforschung für die Praxis. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727-X. - Vol. 2.2010, 1, p. 8-15
|
| Subject: | Cause-Related Marketing | Cause-related marketing | Markenführung | Brand management | Verkaufsförderung | Sales promotion |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in dt. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003982231