Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kacy Kim, Sujin Kim, Gabrielle Corner, and Sukki Yoon
| Year of publication: |
2019
|
|---|---|
| Authors: | Kim, Kacy K. ; Kim, Sujin ; Corner, Gabrielle ; Yoon, Sukki |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 25.2019, 3, p. 314-327
|
| Subject: | advertising | construal level | Discount | price promotion | psychological distance | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Rabatt | Rebate | Verkaufsförderung | Sales promotion | Niedrigpreisstrategie | Low-cost strategy | Preismanagement | Pricing strategy | Prospect Theory | Prospect theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2019.1557808 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179027