Domain names rewired : strategies for brand protection in the next generation of the Internet
Jennifer C. Wolfe and Anne H. Chasser
| Year of publication: |
2013
|
|---|---|
| Authors: | Wolfe, Jennifer C. ; Chasser, Anne H. |
| Publisher: |
Hoboken, N.J. [u.a.] : Wiley |
| Subject: | Product management. | Internet domain names. | Internet marketing. | Branding (Marketing) | Strategic planning. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXII, 230 S. : Ill. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-118-31262-9 ; 1-118-31262-7 |
| Source: |
Persistent link: https://www.econbiz.de/10009676440