Dominating Trends on the Audio – Video Market – Strategies and Effects

The authors focus on the dominating position of the American television, showing the reasons for its development, the importance of the export strategy, and the directions it imposed on the audio-video world market. The analysis with the European field industry has proved that the continental television had developed on different directions, but it had to adapt to the globalization processes to be able to penetrate all the cultural areas.

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Year of publication:	2012
Authors:	Andreea –Ileana Danielescu ; Perez-Danielescu, Dominic
Published in:	Knowledge Horizons - Economics. - Facultatea de Finante, Banci si Contabilitate. - Vol. 4.2012, 3-4, p. 62-64
Publisher:	Facultatea de Finante, Banci si Contabilitate
Subject:	Television \| trends \| audio-video \| cultural identity \| melting pot \| prime time \| proximity

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Extent:	application/pdf text/html
Type of publication:	Article
Classification:	Z10 - Cultural Economics. General ; z18
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010842630