Don't fall into exquisite poverty : the impact of mismatch between consumers and luxury brands on happiness
Jing Zhang, Mingliang Chen, Zhaohan Xie, Jingyi Zhuang
| Year of publication: |
2022
|
|---|---|
| Authors: | Zhang, Jing ; Chen, Mingliang ; Xie, Zhaohan ; Zhuang, Jingyi |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 151.2022, p. 298-309
|
| Subject: | Luxury consumption | Self-congruity | Self-authenticity | Subjective well-being | Consumption motivation | Social distance | Zufriedenheit | Satisfaction | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Armut | Poverty | Lebensqualität | Quality of life | Privater Konsum | Private consumption | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.07.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013459203