"Don't forget to say thank you" : the effect of an acknowledgement on donor relationships
Year of publication: |
2010
|
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Authors: | Merchant, Altaf ; Ford, John B. ; Sargeant, Adrian |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 7/8, p. 593-611
|
Subject: | Fundraising | Beziehungsmarketing | Relationship marketing | Emotion | Nonprofit-Organisation | Nonprofit organization | Großbritannien | United Kingdom |
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