Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Alison Sanchez, Alexander J. Kull
| Year of publication: |
2022
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|---|---|
| Authors: | Sanchez, Alison ; Kull, Alexander J. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 12, p. 2401-2412
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| Subject: | cause-related marketing | charitable giving | checkout charity | corporate social responsibility | fundraising | intrusion | social image | Corporate Social Responsibility | Corporate social responsibility | Fundraising | Wohltätigkeit | Charity | Cause-Related Marketing | Cause-related marketing | Nonprofit-Marketing | Nonprofit marketing | Gemeinnützige Organisation | Charitable organization | Nonprofit-Organisation | Nonprofit organization | Konsumentenverhalten | Consumer behaviour | Altruismus | Altruism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21741 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013465203