Don't tell me to have, but to do it! : the role of luxury desirability motives in reducing counterfeiting Schadenfreude
Sameeullah Khan, Asif Iqbal Fazili and Irfan Bashir
| Year of publication: |
2024
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|---|---|
| Authors: | Khan, Sameeullah ; Fazili, Asif Iqbal ; Bashir, Irfan |
| Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 2130373-3. - Vol. 22.2024, 1, p. 193-217
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| Subject: | counterfeit luxury brands | experiential luxury | luxury brands | perceived similarity | schadenfreude | Luxusgüter | Luxury goods | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1515/roms-2024-0001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015114718