"Don't worry, we are here for you" : brands as external source of control during the COVID-19 pandemic
Peeter W.J. Verlegh, Stefan F. Bernritter, Verena Gruber, Noud Schartman and Francesca Sotgiu
| Year of publication: |
2021
|
|---|---|
| Authors: | Verlegh, Peeter ; Bernritter, Stefan F. ; Gruber, Verena ; Schartman, Noud ; Sotgiu, Francesca |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 50.2021, 3, p. 262-270
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| Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Coronavirus |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2021.1927913 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607896