Donor recognition : a double-edged sword in charitable giving
Jun Luo, Guanlin Gao
| Year of publication: |
2023
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|---|---|
| Authors: | Luo, Jun ; Gao, Guanlin |
| Published in: |
Journal of philanthropy and marketing. - Hoboken, NJ : Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 28.2023, 1, Art.-No. e1772, p. 1-10
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| Subject: | charitable giving | donor recognition | field experiment | nonprofit | social media | Fundraising | Wohltätigkeit | Charity | Social Web | Social web | Nonprofit-Organisation | Nonprofit organization | Feldforschung | Field research | Gemeinnützige Organisation | Charitable organization | Experiment | Motivation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/nvsm.1772 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014239979