Double-loop sales adaptation : a conceptual model and an empirical investigation
Paul Viio and Fredrik Nordin
| Year of publication: |
April-June 2017
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|---|---|
| Authors: | Viio, Paul ; Nordin, Fredrik |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 24.2017, 2, p. 123-137
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| Subject: | business-to-business | double-loop adaptation | sales adaptation | sales management | sales mindset | selling behavior | Verkauf | Selling | Verkaufspersonal | Salespeople | B-to-B-Marketing | Business-to-business marketing | Absatz | Sales | Lieferantenmanagement | Supplier relationship management | Vertrieb | Physical distribution | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2017.1313673 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011735903