Double play: creating the sport customer experience using an interdisciplinary framework for managing service employees
Janice S. Miller; Scott A. Johnson
| Year of publication: |
2008
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|---|---|
| Authors: | Miller, Janice S. ; Johnson, Scott A. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 24.2008, 1/2, p. 87-112
|
| Subject: | Beziehungsmarketing | Relationship marketing | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003677988