Double play: creating the sport customer experience using an interdisciplinary framework for managing service employees
| Year of publication: |
2008
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|---|---|
| Authors: | Miller, Janice S. ; Johnson, Scott A. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 24.2008, 1-2, p. 87-112
|