DOUBTS ABOUT MARKETING IN THE USA... IN THE 1960'S - As shown by the articles of this File, the intellectual foundations of marketing are currently subject to a wide array of doubts, but this is not without precedent. In the US, the dominant model of marketing was questioned de facto at the end of the 1960's when the concepts of scientific and multidisciplinary management espoused by the Ford and ...
| Year of publication: |
1999
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|---|---|
| Authors: | Cochoy, Franck |
| Published in: |
Revue française de gestion : hommes et techniques. - Paris : [Hermes [u.a.], ISSN 0338-4551, ZDB-ID 1962863. - 1999, 125, p. 1
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