Dress for success : the effect of exhibitors' dress conformity and self-construal on attendees' approach behavior
Jie Sun, Choongbeom Choi and Billy Bai
| Year of publication: |
August-September 2018
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| Authors: | Sun, Jie ; Choi, Choongbeom ; Bai, Billy |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 35.2018, 6, p. 706-714
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| Subject: | Dress conformity | approach behavior | self-construal | trade show | exhibitor | independent self-construal | interdependent self-construal | moderating effect | quasi-experimental design | Johnson-Neyman technique | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | USA | United States | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2017.1422453 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011918073